Telephone squad closed successful 2013 season yesterday with victorious Beñat Intxausti at Tour of Beijing; will continue to enjoy sponsorship that fits in with company’s new strategy, adding visibility in both Europe, Latin America and Asia
STATISTICS (DOWNLOAD / PDF) | Three years of success
Telefónica announced on Wednesday that it will extend its commitment to sport as they continue to support Movistar Team for the next three years. The team concluded its 2013 season yesterday with Beñat Intxausti’s overall victory in the Tour of Beijing, taking the Movistar Team right to the first place of the final UCI World Tour ranking. Telefónica started sponsoring the team in 2011 and the brand’s overview on this partnership is more than satisfactory, both working together to achieve important victories and recognition on a global scale.
In this new term, Telefónica aspires to make its sponsorship to the Movistar Team become an opportunity for innovation and development in the digital sphere, the squad having become one of the most active social media content producers in the sport, as shown by its 130,000 followers in their official channels on Twitter, Facebook, Tuenti or Instagram, as well as thousands of visits to their website, www.movistarteam.com. The team has been a great Telefónica amabassador in many countries, having raced with all its commercial brands -Movistar, O2 and Wo- through the most diverse competitions in the world, including the Tour de France, the Tour of Britain and the Tour of Beijing.
This new sponsorship fits in with Telefónica’s new global strategy, offering brand visibility in both Europe, Latin America and Asia, and allowing to share experiences and results with all publics in an easy and dinamic way, with increased use of the new technologies.
Three seasons full of success
The first sponsorship term with Movistar’s blue jersey has come to an end in style, with an astonishing 82 victories (21 in 2011, 29 last year, 32 this season.) Three overall podiums (Valverde was 2nd in the 2012 Vuelta as well as 3rd in 2013, while Quintana took second in the last Tour de France, where he claimed both KOM and Young Riders’ jerseys) have made the team shine especially in three-week stageraces, where they have notched up 17 stage wins with an impressive winning streak of eight Grand Tours, a success only achieved by two other squads in the last ten years. These three seasons have seen Unzué’s squad compete in 208 events (with 713 days of racing) in 16 difference countries and over 854,000 kilometers, more than 21 times around the world.