Deporvillage launches Movistar Team’s new official shop
26 April 2021

Estrenamos Movistar Team Shop

Spain's leader in sports e-commerce offers new platform to buy products from Blues' WorldTour outfits; will operate as official partner for upcoming three years.


Spain’s leading sports e-commerce platform, Deporvillage, has reached an agreement with the professional cycling squad Movistar Team, which will integrate their official shop on its website during the upcoming three years. It’s a key alliance for both parties, which reinforces the Spanish company’s role a world reference in cycling.

The Movistar Team’s official shop will be integrated in the domain through December 2023, with a catalogue exceeding 100 different articles from the team. This commercial partnership marks a huge step forward for Deporvillage in its international expansion strategy, as well as an important reinforcement as cycling’s main online shop. “This agreement with one of the best UCI WorldTour squads will help Deporvillage consolidate itself at the ‘top of mind’ of European cycling fans,” explains Xavier Pladellorens, co-founder and CEO of Deporvillage.

Developed and produced by top-of-the-brands, products will be available from ALÉ, with its men’s and women’s race equipment; shoes and saddles from Fizik; helmets from ABUS; lifestyle clothing by Le Coq Sportif; sunglasses from 100%; bottles and smart trainers from Elite, as well as all Movistar Team-licensed products used by the road pros, from backpacks to compression solutions, electronics and other accessories. This integration also means that all products can be acquired under the advantages and conditions offered by Deporvillage, such as one-day shipping, financing possibilities and one year for returns or replacements.

The agreement with the Movistar Team helps Deporvillage advance in professional cycling, having started in that world more than three years ago by sponsoring some of the most important races, like the Tour de France or La Vuelta.

The official shop is active as of today, and to celebrate it, Deporvillage is offering a 5% discount code, MVT5, for all Movistar Team products bought today.

About Deporvillage

Founded in 2010 by Xavier Pladellorens and Ángel Corcuera, Deporvillage is Spain’s leading on-line shop of sporting materials, and a big reference in Europe. Its products include articles for cycling, running, triathlon, swimming, fitness and outdoor sports. It currently includes more than 70,000 articles from 560 high-end brands in its catalogue. More than 400,000 customers buy at Deporvillage, with more than 5 million monthly visits. Its history has seen them being supported by SeedRocket, represented by David Tomás from CyberClick and enjoyed investments from Cabiedes & Partners, with its list of stakeholders including important Venture Capital companies, such as Spain’s Samaipata and Italian P101, as well as the Mediaset Group.