Supporting road safety initiatives in Denmark

Telefónica-backed squad’s riders will use special-edition ABUS GameChanger ‘Viking’ on stages two and three of the ‘Grande Boucle’; helmets to be auctioned for charity, supporting ‘savemybrain’ campaign by Foundation for Prevention and Aftercare of Head Injuries + ABUS Nordic.

Supporting a charity campaign from their top sponsor and helmet / security partner, ABUS, the Movistar Team will sport a special-edition set of helmets over the first two road stages of the 2022 Tour de France, to be held in Denmark this weekend.

The Telefónica-backed squad is set to use the ABUS GameChanger ‘Viking’ design, in a link to both the venue of the TDF’s northernmost Grand Départ and the Viking campaign run by ABUS Nordic, supporting the ’savemybrain’ initiative, in collaboration with the Foundation for Prevention and Aftercare of Head Injuries.

The Danish Road Safety Council and ABUS are promoting the use of helmets among young people and adults on the road, with the main idea in mind, and related campaign, that “Helmets have always been a good idea.”

The ABUS GameChanger ‘VIking’ helmets used by the eight Movistar Team riders on stages two and three of the 2022 Tour de France will be put up for auction to support the ‘savemybrain’ initiative. The auction will be launched over at MatchWornShirt as TDF stage two starts (Saturday 2nd July, 12.15 CEST).

Juan Pablo Molinero – CMO, Movistar Team:

“The ‘Viking’ design is a long-term project developed jointly with our security partner, ABUS. We wanted to honour Denmark and their culture at the start of the Tour de France by creating an attractive helmet which our riders will use during stages two and three of the Tour here in Denmark, but not only this: we also wanted to offer our worldwide fans the opportunity to achieve an ‘out-of-the-market’ piece of sport art.

“Also, and most importantly, our commitment to the community, shared by ABUS and the Movistar Team, has led us to raise funds for making the world a better place. The ‘savemybrain’ project is an amazing, relevant activation to support people after head injuries, one we’re so proud to support.”

Martin Böckelmann – Senior Manager Sponsorships and Sports Marketing, ABUS:

“The fact that the Grand Départ of the 2022 Tour de France will take place in Copenhagen, Denmark is already something unique. We at ABUS are happy to use this as an opportunity to send a message for safety together with Movistar Team and do some good in the process. Our ABUSNordic subsidiary has already successfully launched a campaign with the Danish road safety organization “Rådet for Sikker Trafik”, highlighting the important protection offered by wearing a helmet. Our friends from Movistar Team will be riding a special helmet in line with this to raise awareness of helmet wearing.

“ABUS is involved with the ‘savemybrain’ foundation, among others. With the proceeds of the ABUS GameChanger ‘Viking’ auction, we can make a valuable contribution to preventing accidents and providing the best support for children who have suffered craniocerebral trauma. Safety first.”