The Movistar Team cycling squad is launching their new official Internet shop thanks to the agreement signed with the corporation Retto.com, an e-commerce initiative specialized on the online retail of cycling material. Through the website www.movistarteamshop.com, the supporters will be able to find out and acquire all official products from Movistar Team, including the sportswear and competition collections of the squad and bike parts.
The Movistar Team online shop is another step forward in the communication of the team, with the team to set it closer to all fans and share with them the emotion and passion reflected in every single of the official products in the squad. “Movistar Team is a team made by all, and everyone wearing a jersey, a t-shirt or a helmet with our colours turns into another member of the team from the moment they get their hands on them” commented Juan Pablo, Marketing director of Movistar Team, on the website’s launch.
For this project, Movistar Team has got together with Retto.com, a young Spanish enterprise which shares most of the values that characterize the squad: proximity, professionality and a high feeling of teamwork, responsbility and effort combined through the continuous use of technology and the most advanced communication channels.