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Movistar Team lines up with adidas eyewear for the Tour

1 July 2012
Imagen de la noticia ‛Movistar Team lines up with adidas eyewear for the Tour’

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The launch of the Tour de France, the ultimate sporting challenge for professional racing cyclists, is set to take place this Saturday in the Belgian city of Liege

Biking without compromises! A philosophy embodied by both adidas eyewear, with its evil eye halfrim pro cycling model, and the Spanish team Movistar. It is therefore only natural for them to tackle the course together, setting their sights on a triumphant finish in Paris on 22 July. The Movistar Team has been competing in the UCI Pro Tour and the UCI World Tour successor series since 2005. In 2012, the team’s credits to date include 22 wins, 18 second places and eight third places, as well as 129 top-ten results. With its captain Alejandro Valverde (ESP, 2006 and 2008 overall winner of the UCI Pro Tour) and riders such as Imanol Erviti, Iván Gutiérrez, Juanjo Cobo, Rubén Plaza, José Joaquín Rojas (all ESP), as well as Vladimir Karpets (RUS), Vasil Kiryienka (BLR) and Rui Costa (POR), the team is looking extremely strong.

Both riders and the team’s management are fully aware that on the Tour the smallest details make all the difference. The team’s luggage for the 3,524.9 kilometre race includes: 3,500 water bottles, 950 energy bars and 850 energy gels, 140 wheel sets, 27 RR bikes, 18 TT bikes, 7 team vehicles. And 1 evil eye halfrim pro for each rider. “To succeed in such an exceptional challenge, everything needs to be just right. Our Movistar Team works exclusively with premium brands offering extremely high-performance products – such as the evil eye halfrim pro from adidas eyewear“, explains Juan Pablo Molinero, marketing manager for the Movistar Team.

The cycling eyewear is equipped with LST™ filters to compensate for extreme light variations, enhance contrasts and filter out dangerous light waves of up to 400 nanometres. This helps to counteract visual fatigue, increase concentration capacity and at the same time save precious energy. These “reserves” can mean the difference between victory and defeat on those final energy-sapping stages. The nose pads and temples can be adjusted individually. The flat, flexible temples fit under any helmet without leaving annoying pressure points. The removable brow padding stays firmly in place during ascents or in windy conditions, protecting the eyes from sweat and unpleasant draughts. In the event of changing light conditions during long stages, the filters can be easily replaced, even if the rider’s hands are wet with perspiration. This is thanks to the innovative filter swapping system. The pro model is also supplied with a pair of orange replacement filters.

Sprinter José Joaquín Rojas (ESP) is enthusiastic: “In particular when sprinting, I have to push beyond my limits. To do this, I need to be able to rely completely on my equipment. The evil eye halfrim pro sits perfectly on the nose even after hours of cycling. This allows me to concentrate one hundred per cent on my final sprint and I hope it will help me to win a few stages.” Rider Imanol Erviti (ESP) explains: “I have already used a number of different types of sports eyewear in my long career. The evil eye halfrim pro incorporates it all: perfect fit, a sporty design and a fantastic filter swapping system. Let’s see what happens at the finish in Paris.”

Team manager Eusebio Unzué adds: “We are coming to the Tour without any pressure of expectations, however in 2012 our twenty-two wins show that we’re a force to be reckoned with. As well as Alejandro we have some very strong riders in the team, including Cobo, who won the Vuelta. However, young and very talented riders like Rui Costa and Rojas are set to shine as well. I am sure that we will play a positive role in this Tour.

For cyclists who require optical correction, the evil eye halfrim pro can be fitted with the adidas eyewear optical insert or direct glazing can be fitted by an optician. In 2012, the evil eye halfrim pro is available in the new colours of shiny black/orange, silvermet/black and shiny white/red. The evil eye halfrim is available in silvermet/lime and shiny black/blue.

For more information about the evil eye halfrim pro, visit the adidas eyewear microsite www.adidas.com/Eyewear/ee_halfrim.