Spanish brand to support Telefónica-backed squad's health and recovery with its high-end products for sportspeople, adapted to all levels and situations.
226ERS and the Movistar Team announced on Monday that the Spanish nutrition brand has become the Telefónica-backed squad’s latest partner for the imminent 2020 season. The outfit managed by Eusebio Unzué adds a relevant support to its list, the firm having quickly earned a name for itself as a crucial help to the sportsperson’s health during and off physical activity.
A company of 100% Spanish capital, based in Alcoy in the Alicante province, 226ERS is a young brand which, since 2009, has developed and manufactured nutrition products devoted to feed the dreams of sportspeople and everyone who pursues good health. Knowing that sport and balanced food supply are, other than basic for good physical performance, a key factor for mental balance, 226ERS markets products of rapid absortion, with no gluten, vegan-friendly, free of any genetic modification, with neither added sugar nor palm oil for ecological sustainability.
The 226ERS range, exceeding 80 different products, doesn’t only offer nutrition strictly related to physical activity, but also solutions for those who want to take care of their body at any time of the day. 226ERS is currently available across 18 international markets.
Ángel Sevillano, CMO for 226ERS: “Ever since we started this adventure, 226ERS has always been a brand putting all its efforts on supporting endurance sportspeople, so becoming a Movistar Team official partner is a dream come true for us. However, it’s more than that: it’s a true challenge in our career. Our experience has helped us understanding nutrition from a scientific standpoint and with a customer-focused focus, yet with 226ERS joining the team, our aim is to understand the needs of every single riders, trying to bring them the products best suited to their abilities and improve their performance with the correct solution for every race.”
Juan Pablo Molinero, CMO for the Movistar Team: “Our alliance with 226ERS is a fundamental step forward for the Movistar Team as we pursue to improve performance of both our men’s and women’s teams. It’s also a big chance for the team to contribute to the development of a product suited to all kinds of public, one that our riders are enjoying really much and feeling comfortable with ever since the earliest training camp last autumn. It’s a top-quality product which will help our sportspeople improve its performance, nutrition and health.”