Isotonic drinks brand, with 100% ecological ingredients, joins the Blue outfit to supply both women’s and men’s team with its top-of-the-line hydration.
The Movistar Team and RAW Superdrink announced Wednesday an agreement that will allow the Telefónica-backed squad enjoying all four flavors of the brand’s isotonic, 100% ecological / organic drink, used by a UCI WorldTour outfit for the very first time.
RAW Superdrink is an isotonic drink for sportspeople, made with 100% ecological ingredients, suited for both celiacs and vegans, thought as a clean, healthy support to their training and competition performance. Containing neither added sugar nor artificial components, all ingredients used for RAW Superdrink are bio, low calorie and easily digestable, while also rich in antioxidants and vitamin C.
Rubén González, CEO and Founder of RAW Superdrink: “Cycling is key to RAW Superdrink’s expansion strategy, and it makes us really proud to be part of a legendary squad, an international leader in the sport, such as the Movistar Team. Our aim is offering all riders 100% ecological hydration, both elite athletes and those who cycle for fun, since our ultimate goal is supporting people’s health. Consumer habits are steadily changing towards healthy food and hydration, and we pride ourselves in offering the very first isotonic, 100% ecological drink for sportspeople, with lots of benefits for everyone’s body. RAW Superdrink has been chosen by the Movistar Team’s performance team, and there couldn’t be a bigger honour for us right now.”
Juan Pablo Molinero, CMO for the Movistar Team: “It’s crucial for our team to take care of the athletes’ health from every possible angle. Considering how crucial hydration is for sportspeople – what you drink is what you introduce into your systems the quickest – it’s both satisfying and comforting to have such a brand as RAW Superdrink supporting their wellness. We’d like to thank RAW for their commitment from the very first training camps, in order to try and offer us the best possible product. RAW’s fresh image is also perfectly aligned with our values, and at the Movistar Team we’re fully focused on also improving our sustainability. Being able to work with a sportsdrink brand which is 100% respectful to the environment while also healthy, with neither artificial components nor harmful ingredients, helps us continue to work hard for an ever greener, cleaner sport.”