Telefónica-backed squad to count its racing mileage up to March 26th to help awareness against the global climate crisis; will lead a Social Ride on Zwift that very day linked to the campaign.
The Movistar Team, one of cycling’s most relevant squads, is joining the #KMPorElPlaneta initiative from WWF Spain, and has committed to add, from today and until 26th March, a total of 10,000 kilometers to the fund’s account, which has already reached more than 55,000, the equivalent of a lap and a half of Earth. The Movistar Team has already registered that commitment at the campaign’s website, and invites riders across the world and team fans to do likewise and join the path of their biggest stars, Alejandro Valverde, Annemiek van Vleuten or Enric Mas. This year, to celebrate Earth Hour 2022, WWF Spain invites the community to take part in this challenge that fosters sporting activity and its values, the organisation wanting to show that, with efforts from society as a whole, the time trial against climate emergency and nature destruction can be won, in a crucial year for the planet’s future.
Under the #KMPorElPlaneta initiative, the Telefónica-backed squad will get their biggest names, such as Valverde, Van Vleuten, Emma Norsgaard or Mas, in support of WWF, an effort perfectly in line with the Movistar Team’s Sustainability Plan. The Blue outfit is the first cycling squad recognised with Spain’s Ministry for Ecological Transition’s Seal of Approval, their managing company producing more than 60% of its energy with solar panels and enjoying support and recognition from the Union Cycliste Internationale. Looking to reduce their carbon footprint, estimated in 175,000kg of equivalent CO2 per year, the Spanish team is involved in several compensation projects.
This year, Earth Hour invites people, organisations and sports clubs to join their challenge and add their steps and kilometers through March 26th. The goal of reaching 40,000km, a full lap of Earth, was achieved this very Monday, with the Blues’ commitment getting the counter to 55,000. However, the Blues’ contribution can continue to improve over the next few weeks, their fans able to add their distance to the Blues’ by choosing their team at the campaign’s website.
Inscriptions can be filled in at the website horadelplaneta.es, where everyone who wishes to join the challenge can choose the distance they want to cover walking, running, riding their bikes, swimming or skating. With their inscription, they will receive a downloadable backnumber with their name and kilometers covered. The organisers invite people involved to share pictures or videos on social media showing their commitment, with the hashtags #LaVueltaAlPlaneta #HoraDelPlaneta2022 #KMPorElPlaneta
Also, on Earth Hour day, Saturday 26th March, the Movistar Team, using Zwift, will host a digital event for people to add their kilometers from their own home trainer setup, joined by members of the Blues’ road pro teams and the Movistar eTeam, their esports / virtual cycling squad.
This year, Earth Hour reaches its 16th international edition (14th edition in Spain) under very challenging circumstances, due to the Ukrainian conflict and the humanitarian crisis that stems from it. Our hearts and thoughts are with everyone affected. Earth Hour was indeed created to get the world together and support people and the planet, seeking for peace and harmony between human kind and nature. Earth Hour offers yet another moment this year for solidarity, and a chance to everyone to stay together and take care of the house we live in, as well as demanding for a more secure, fairer, more sustainable future.