Together as of the 2024 season
Spanish brand of sports and leisure wear signs agreement with Telefónica-backed squad, will support the Blues with lifestyle kit for the next three years.
BORN, Spain’s most famous Athleisure brand, will support the Movistar Team riders over the next three years. All members of the Movistar Team, both women and men, athletes and staff, will use BORN’s designs every day, as the firm becomes its new leisurewear and lifestyle partner.
This agreement stems from the shared values between the BORN brand and the Movistar Team. BORN is a family project which, since its very beginning, has promoted an active, healthy lifestyle, both principles which perfectly fit with those from the Movistar Team, which has seen, over its 45-year history, the development of society and how young people has extracted significant values for their lives through the example of sport.
“Entering the WorldTour peloton together with the biggest Spanish team in existence is a huge milestone in BORN’s history – being able to instil our values of healthy lifestyle in society through our clothing is remarkable,” explain Andrea and Luis Roca, creators of the BORN brand and enthusiasts of cycling themselves.
Another value shared between BORN and the Movistar Team is the commitment towards sustainability and the environment. BORN’s mission as a company is guaranteeing balance between growth and protecting our world. To achieve that goal, the brand has focused on two fundamental aspects: saving production costs and materials, through innovative garments which required very little water to be producted, and circularity of the clothes, giving them a second life.
BORN thus joins cycling through the longest-standing structure in professional cycling, bringing its experience in the textile sector through the design of athleisure style clothing which follows the latest trends in fashion, while never losing the functional spirit which has always defined the brand.
BORN and the Movistar Team join their paths towards a new era of sustainable development with a lifestyle collection which the team will use for the very first on December 21st, during the team’s official 2024 launch at Telefónica’s Madrid headquarters.
“Our partnership with BORN marks yet another step in the Movistar Team’s bet on joining leading brands with firm commitment towards sustainability and the environment. Through this agreement, the Movistar Team’s image will be identifiable at every hotel, airport or event where we can be seen by the public, modern and attractive,” says Juan Pablo Molinero, CMO for the Movistar Team.
The Movistar Team by BORN collection will be available at the online stores of Born and the Movistar Team in 2024.
ABOUT BORN.- Created in 2017, this Spanish brand specialised in sportswear was founded by Arianne Puig and her son, Álvaro Roca.
Carrying more than 35 years of experience in the textile sector working as a designer, Arianne Puig found an entrepreneurial opportunity after a trip to Miami, where she discovered the kind of sportswear, comfortable and attractive, Europe was lacking. That was the launchpad for the current firm.
In its beginning, the brand was created to support those practising yoga, through Arianne’s long experience in that discipline. Nowadays, the clothes are designed for all kinds of sports. A perfect tandem has seen the textile and design experience from Arianne get together with Álvaro’s digital vision. Mother and son started this adventure very humbly, by manufacturing leggings at their house’s garage.
Now, this family project is a mixture of experience, design, technology, sustainability and trend, which has made them become a reference in the activewear sector.