fi’zi:k to power Movistar Team with shoes and saddles

5 January 2018
Imagen de la noticia ‛fi’zi:k to power Movistar Team with shoes and saddles’

Enlarged sponsorship agreement

Italian brand to support the Blues with custom-color Infinito R1 shoes combined with Aliante, Antares, Arione and Luna saddles.

In a partnership that fuses the very cutting edge of Italian design with world leading talent, the riders of Movistar Team are primed to power through the 2018 and 2019 WorldTour with fi’zi:k shoes and saddles; developed and tested in conjunction with the professional riders themselves.

As they approach their fifth season together, the relationship with Movistar Team is one that fi’zi:k are extremely proud of. “fi’zi:k were chosen by Movistar Team after the riders received great feedback from other pros already riding with fi’zi:k,” says Nicolò Ildos, the Italian brand’s Sport Marketing Manager.

fi’zi:k has supported a growing number of riders across the WorldTour for eight years, and 2018 is no exception. Sport Marketing Manager at fi’zi:k, Nicolò Ildos says, “We are delighted with the development of our partnerships with professional riders. We have grown from five pro riders in 2010 with our shoes, to today’s fifty WorldTour riders, including Movistar Team, riding with fi’zi:k shoes. We’re proud to support the Movistar Teams, alongside many individual athletes across other WorldTour teams. We have celebrated their victories across the world’s greatest races and we look forward to an exciting 2018 season.”

fi’zi:k shoes and saddles set for the WorldTour

Both the men’s and women’s team will wear the special edition Infinito R1 Movistar Team fi’zi:k road shoes, which deliver a unique blend of unrivaled dynamic fit, lightweight breathability and exceptional power transfer – a victory in comfort built to win.

Alongside Infinito R1 shoes, riders are matched to their fi’zi:k saddle using fi’zi:k’s Spine Concept Evo. The three fi’zi:k saddle models: Arione, Antares and Aliante, correspond to three animals representing rider profiles: Snake, Chameleon and Bull. Movistar Team riders are matched through anatomic profiling of spine flexibility and pelvic rotation to determine their model – enabling maximum performance in total comfort.

Riders will also have the the new Open saddle option; an innovative pressure-relief design to deliver exceptional comfort, and Movistar Women Team will ride with Luna, a saddle designed specifically to anatomically suit female riders.