fi’zi:k is a racing brand. It represents beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ‘The fire of competition’. fi’zi:k wants to own the surfaces where the human body connects the machine. fi’zi:k wants to be the link between the rider and the bike.
fi’zi:k started working with the Movistar Team in 2014 as saddle sponsor and since then we have achieved important successes together, in particular we won the 2014 edition of the Giro d’Italia and the 2016 Vuelta a España. For 2018, the Italian brand is also becoming the telephone squad’s racing shoes provider with its innovative model, Infinito R1. Movistar Team riders are really satisfied by fi’zi:k saddles and found the Spine Concept a very useful tool to identify the specific model that fits them perfectly.