The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.
The roots of 100% date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, as the brand’s awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort do you give?
As part of their impulse to become also a big actor in the world of road cycling, 100% joined the Movistar Team in 2020 as their official partner for Sport Performance Eyewear. The Racetrap model will be the Blues’ weapon of choice to improve their vision.