le coq sportif becomes Movistar Team’s newest partner

26 October 2018
le coq sportif becomes Movistar Team’s newest partner

Blues to enjoy top-quality leisure wear

The french sport brand, historically related to cycling, has signed an agreement with the Telefónica-backed squad to be the sponsor of its lifestyle equipment.

le coq sportif’s savoir faire and the long relationship with cycling and the Tour de France have made of the French firm the new sponsor of the lifestyle equipment of the Spanish cycling squad, Movistar Team.

Recognized for the expertise and quality of their products, le coq sportif and Movistar Team are associated in this unique and special project in which the French sport firm will be its official supplier, proposing a range of products for both the cycling team and its followers.

The garments stand out for their blue details, reflecting the personality of both brands. After its return to cycling in 2012, to tennis in 2014, to football in 2015, to rugby in 2016 and its arrival to F1 and as new partner of the French rugby national team and federation in 2018, le coq sportif maintains its historic relationship with sport by concluding this new agreement with the cycling team.

The Movistar Team is the longest-running and most successful cycling team in the history of the UCI WorldTour, the highest category of international cycling which includes the 18 best teams in the world. It consists of 25 riders, in addition to the 12 women who make up their female team. Alejandro Valverde, Nairo Quintana and Mikel Landa have been the leaders for this season 2018. In addition, a broad technical staff completes a team of more than seventy professionals who will be fulfilling their 40th consecutive year of activity in 2019.

Currently, around 200 people work in the Aube region, in France, manufacturing the brand’s textile products. This French savoir faire and the proximity of the production centres make as a result high quality products. The raw materials are knitted and dyed in Troyes, part of the production is assembled in Romilly-sur-Seine and most of it is assembled in the Mediterranean basin, in Marrakech, Morocco.