A successful collaboration started in 2017
Helmet and security sponsor of Telefónica-backed squad to continue working closely with the Blues in the development of their high-end models, such as the GameChanger and AirBraker helmets currently used by the Spanish outfit.
The stage victories of Nairo Quintana – current race leader – and Alejandro Valverde at the Vuelta a España is the latest highlight of the successful cooperation between the Movistar Team and ABUS. Just a few of the many wins: With the ABUS helmets, the riders of the Spanish team not only have won the World Champion title, the Giro d’Italia, the team classifications of the Tour, Giro and Vuelta but also they took the top step of the podium in one of the big spring classics and they won stages in all three Grand Tours. This impressive series of success underlines the trusting partnership that will be extended now. The managements of ABUS and the Movistar Team have agreed well in advance on a continuation for another three years.
ABUS has been the official helmet and security partner of the Movistar Team since the 2017 season. In addition to brand strategy goals, which aim primarily at increasing the international awareness and emotionalizing the brand, the cooperation in the past three years focused on the product development. In this area ABUS is benefiting from the know-how of the best cyclists in the world.
As a result, ABUS has launched a product offensive in the field of high-end helmets. At the top are the successful aero helmet GameChanger, which has caused a revolution with a completely redeveloped aero concept, and the top model AirBreaker. Thanks to its maximum ventilation combined with very good aerodynamics and very low weight, the AirBreaker has proven itself in the world’s best races. The pro riders of the Movistar Team around Alejandro Valverde were closely involved in the development of both models in order to meet the requirements of the world’s best and to give the new products an uncompromising sporting character.
ABUS now extends the partnership with the same goals. Christian Rothe, Member of the Executive Board of ABUS, says: “Three very successful years were an excellent start of our collaboration, which were also very harmonic on a personal level. Successful for the Movistar Team and its riders, as well as for ABUS. We are seeing an effect on our brand, which is developing very positively in the European markets but also in North America and Asia-Pacific. And this relates to the complete ABUS product range, from home to mobile security. Especially with our high-end helmets, we opened up a new product segment and now address even the most ambitious cyclists. We want to build on this success together with the Movistar Team over the next few years – the ABUS pipeline of innovative projects is filled.”
Eusebio Unzué, General Manager Movistar Team: “It is fantastic news for the Team to renew the partnership with ABUS. One of the best security and helmets companies in the world is the best possible partner we could have. Together we are achieving amazing levels of helmets quality. Movistar Team is so proud to continue partnering with ABUS.”