Movistar Team announces multi-year partnership with 100% as official Performance Eyewear provider

14 January 2020
Imagen de la noticia ‛Movistar Team announces multi-year partnership with 100% as official Performance Eyewear provider’

New sponsor

Prestigious American brand to support Telefónica-backed squad with 100% Racetrap + Active Lifestyle range.

The Movistar Team is delighted to announce a new partnership with 100%, a premium performance eyewear brand, as its official supplier of performance eyewear. 

Through the partnership, the Movistar Team will rely on the brand-new ultralight 100% Racetrap sunglasses, which deliver unmatched field of vision and protection in the most extreme racing conditions. The unique Racetrap design features an optically advanced spherical shield to help riders see everything around them. The Racetrap is available with the company’s proprietary contrast-defining HiPER lens and photochromic lens options.

We started 100% to create the world’s most technically advanced eyewear for the most demanding athletes,” said Ludo Boinnard, Co-founder and CEO of 100%. “Movistar Team is the cream of the crop in pro cycling, and we’re honored to provide them with the most state-of-the-art eyewear in the peloton.” 

As the official performance eyewear supplier for racing and training, 100% will also provide Movistar Team with its complete line of Active Lifestyle eyewear to avail the riders cutting edge vision and style when they’re off their bikes. 

To win a Grand Tour, you need to provide your riders with the very best equipment from head to toe,” said Movistar Team General Manager Eusebio Unzué. “Every gram matters to our riders, and style matters too. They want the best performing and best looking eyewear in the peloton, and we’ve found that with 100%.” 

Cover picture (c): Baixauli Studio