New partnership

Spanish lube and cleaning products brand BLUB LUBE will support Movistar Team with their mantenance range starting this 2023 season.

The new year, the 44th for the longest-standing structure in professional cycling, brings a lot of new features to the Movistar Team. From the farewell of ‘El Bala’, Alejandro Valverde, to the consolidation of the women’s squad or significant changes to its main partners. Between those news, a new brand, BLUB LUBE, shows up to bring their maintenance and cleaning products, made in Spain, to the Blues. It marks the first high-profile agreement for this brand, with only 3 years of existence.

BLUB is a young team of people which aspires to become a reference in its category. BLUB’s range of products includes 6 drip lubes, including their main GRAPH LUBE or CERAMIC LUBE. The line of products also features degreasers, soaps, brake cleaners, electric component cleaners or even lithium grease for bearings. Despite such a vast offer, BLUB is committed to bringing new products and formulas in 2023. Their brand philosophy is to never stop innovating, getting ahead of changes, always improving and protecting the whole bike with BLUB, which has earned them confidence from the Movistar Team.

The brand and the team have shared a video on social this January 2nd to mark the start of their collaboration. It underlines their gamble on fresh, fun, different content to present a partnership they want to make visible throughout the 2023 season.