Different outfit + revamped lifestyle wear from BORN
Will wear GOBIK kit, ABUS helmets with distinctive, Telefónica-inspired design
The 79th edition of La Vuelta will be held from August 17th to September 8th, 2024. It’s a significant moment for the Movistar Team and La Vuelta, as they both celebrate Telefónica’s 100th Anniversary with the final stage, set to decide the GC result, over a Madrid ITT route between the company’s global headquarters, Distrito Telefónica, and the famous Gran Vía, main avenue of the city, with the finish just next to the legendary Edificio Telefónica.
The Telefónica buildings will be visible at the special-edition kit the Movistar Team will use during La Vuelta. They say that gratitude is the memory of the heart, and there’s ni better moment than the Spanish grandtour to thank so many generations of Telefónica employess who created something unique, and believed that impossible was possible. Telefónica is an exciting story of continuous transformation, and at La Vuelta, the Movistar Team will make that brand reach further with a distinctive kit, that with remember fondly who we are, where we come from, and celebrate an amazing future.
The Movistar Team’s new GOBIK jersey for La Vuelta celebrates 100 years connecting people, the path Telefónica chose from its origins and one that the Yecla factory has joined with an unmistakable design. An example of technological advancement and innovation, thrown into a specific garment to seek for the best pro performance at any situation. Drawn over the GOBIK Movistar Team Century model, the new kit is conceived with maximum aerodynamic efficiency in mind, to save the very last watt. Fit and muscular compression are perfect, with just 110 grams and a very singular design, over white background with blue drawings that remind the fans of the iconic Telefónica buildings and Madrid’s most famous places.
The renowned ABUS helmets, both the AirBreaker and GameChanger 2.0 models, have also integrated the design and images of the Telefónica buildings used at the jersey. The AirBreaker is designed with aero and weight in mind, while also ensuring optimal ventilation with its Multi Speed design. The Multi Position advancements help reduce drag with as little physical area against the wind as possible, and the innovative Forced Air Cooling technology absorbs the incoming air, directs it aroudn the head and allows for a fresher feeling, even in high-temperature conditions.
The Madrilian athleisure brand, BORN, will also support Telefónica’s celebrations, and both the Movistar Team’s riders and staff will wear shirts made with sustainable materials with a design inspired in the last stage of La Vuelta, also with illustrations of the Telefónica buildings.
On Telefónica and its presence in Madrid
The Telefónica company was established in 1924, and already in those twenties, in 1929, the 28, Gran Vía building opened its doors. Part of the urban scheme and symbol of Madrid’s architecture, the 90-meter-tall building was the highest in Europe when opened, and remained as the tallest in the city for a quarter of a century, an architectural treasure which brought about a revolutionary change: for the first time in Spain, a metallic structure was used, and a pioneer method was integrated with a forged-iron internal structure.
Several decades later, in the 2000s, Telefónica moved its headquarters to Distrito C, a 168,000-square-meter complex with 15 buildings, glass facades and extensive green areas, which was later called Distrito Telefónica.
Inaugurated in 2008, it was at the time the biggest solar park of Europe and one of the most significant around the world, with 16,000 photovoltaic solar panels, which produce a tenth of the complex’s total energy consumption.
A big step towards Telefónica’s modernisation, which Telefónica was able to imagine 100 years ago and the Movistar Team will proudly sport during La Vuelta.