Blues adjust design for next year

Telefónica-backed squad's women's and men's programs -plus esports and gravel- to wear revamped jersey next season.

All pictures: Cxcling Creative Agency

The Movistar Team presented on Thursday its new kit for the 2024 season. The new jersey, produced by Gobik, shines with the light effects mixed asymmetrically with the well-known Blue background used by the Telefónica-backed squad over its entire era under the current sponsor. It’s a restyling from the previous design, updated to include Telefónica’s 100th anniversary celebration logo, while also presenting a resemblance of patterns from networks and fiber, a wink to the year’s ‘leitmotiv’.

Spanish brand Gobik produces clothing with advanced technical garments which offer breathability, perfect aerodynamic adjustment and comfort to put up with long rides. The Movistar Team’s new ‘skin’ has focused on improving the the clothes’ technical performance and sustainability of its production cycle.

The new jersey for the 2024 season presents aesthetic improvements, yet keeps the same colours and design that have made the team’s visual identity recognisable globally by fans and professionals alike.